Tag: trends

Fashions greatest mistakes

Fashion isn’t easy, especially when everyone has their own tastes and trends are constantly changing it’s hard to stay in style. However here are some things you can definitely avoid that are big fashion don’ts.

  1. Low rise jeans

 

Low rise jeans may have been cool in the naughty’s but have definitely lost their edge and tad bit too much fabric at the top. The only people that can pull these off are strippers or sorority girls. Ladies go in the opposite direction – high wasted jeans are so in right now and do wonders for your figure!

 

 

  1. Platform trainers and furry boots

 

Let’s start with the platform trainers. We in this day and age have been blessed with the fact that trainers are in style and can liven up pretty much any outfit and most importantly they are comfortable!!! So it baffles me why people would want to complicate things. They look clunky, awkward and well ridicules, not to mention painful. Steer clear of the platform trainers peeps unless you want to look like a spice girl.

 

Now the furry footwear I will simply say this… do you really want your feet to look like they are alive and squeaking? Because I sure don’t!

 

 

3.Double denim

 

Now double denim is a tricky one because when done right it can look awesome and you will be showered with compliments wherever you go. But when done wrong, oh my god it is just so so wrong. First of all, if you wear a done up denim jacket and similar coloured denim jeans you will look like a cowboy from the 1600 or Miley Cyrus’s dad (Billie Ray Cyrus), and trust me people you do not want to be compared to him, people will stare. If you’re going to go for the double denim look try a different colours of denim.

 

Dying for a pair of sneakers

 

Sneaker obsessed individuals aka sneaker heads, collect sneakers as a hobby and status symbol. This craze started in the United States in the 1980s, with the rise of skater subculture and hip hop, injecting sneaker brands such as Nike with tonnes of street credibility. Back then there were 4 people employed by Nike to work on collaborations, now there’s a whole building dedicated to cross branding. Traditionally shoes were created around athletes (famously Michael Jordan’s stratospherically successful Air Jordans), nowadays it can be rappers, DJs, fashion designers, and more.

So why are we so obsessed?

Well, sneaker head culture is cool, there’s the slang, Dope = fashionable, Fire = very good, Goat = greatest of all time, Heat = rare, Steezy = stylish, Yeezy = designed by Kanye West – I could go on…

There’s the collectors, an A to Z of cool, a plethora of rappers, DJ’s and A list celebs, to name but a few; Mark Wahlberg, David Beckham and Jay Z. Collector and actor Jerry Ferara – Turtle in the hit TV series Entourage, even had an episode written about his sneaker obsession.

 

Then there’s the collector’s fanaticism, hypebeasts (trendsetters who only buy the latest releases) attend conventions, wangle invites to special release parties and it’s not uncommon for dedicated fans to queue outside shops for several days to get their hands on the latest nibs (unworn boxed sneakers).

The biggest collectors have thousands of pairs of kicks. Mega collector DJ Clark Kent has what he calls his ‘one a days’ a fresh out of the box pair worn daily. Kent has cooked up some of most sought after Nike colabs, such as Nike LeBrons and ‘Black Friday’ AF1s. Chances are if a rapper wants a pair of kicks they’ll either go to Nike corporate or Clarke Kent. Now that’s sneaker clout!

Of course, most sneaker heads use wads of cash and contacts to secure rare treasures like the  Air Jordan black and golds (The first Air Jordan produced, only 12 pairs were made and the price today $25,000!)

But there’s a tragic dark side to the sneaker industry, every year an estimated 1,200 people die over sneakers, many blame the huge marketing hype pumped out by the mega brands, (Nike, Adidas, Reebok) for creating a consumer feeding frenzy, which in turn creates violence.

Kicks, sneakers, keds, trainers, call them what you want, there are those willing to commit murder to get their hands on a limited-edition pair of kicks. Is it really worth it?