Tag: fur

Why is Fur Fashionable?

Many of you may have noticed that that there is a lot more fur clothing back on the racks of clothes stores despite the efforts of animal rights activists turning up to fashion shows with their cups of blood, or big charity organisations like PETA campaigning and raising awareness against the cruelty of killing for fashion. So why is there a dramatic rise in furry fashion?

Well back in the 2000 fur was all the craze, if you were wearing it you were stylish and therefore cool. All the celebs and social lights had fur and what does the public do? Exactly what the celebs are doing!

The quantity of furry products started to decline when celebrities started to deliberately stop wearing fur to raise awareness and lead by example in the public eye. It was a very effective technique as people stopped buying it and forced stores to stop stocking it.

So what has changed today? Well simply the same thing in reverse. Celebrities such as Kim Kardashian and Kylie Jenner have been spotted in furry garments. Both with a following of over 80 million Instagram followers they are trend setters and have a huge influence over their fans and the industry. Even though they and many other celebrities are somewhat to blame the fact of the matter is there wouldn’t be murder for fashion if designers and brands stood up and said no to killing for fashion!

 

Pimp my Pooch

Wigs, coats, sneakers and diamond encrusted collars, you’d be forgiven if you thought that I was giving more column inches to Kim and Kanye. Not quite, just to Americas pampered pooches.  From rappers Rottweilers to Paris Pekinese’s A listers are employing pet stylist to coif, dress and accessorise their pets.

If you want to protect your pet against harsh winter weather, forget the gortex, why not go for £700.00 mink coat, though ethically questionable (why is a minks life worth less than a dogs?) it sure will make a statement when you and your best friend are out for your morning stroll.  What’s better than a designer bag, a designer dog carrier obvs, put your pooch in Gucci, or you could try the Louis Vuitton monogrammed canine carrier for a mere £2000.

 

Not got a Chihuahua, no problemo, there’s plenty of designer gear out there for dawgz in the hood, studded leather harnesses, baseball caps and leisure wear abound, if sequins and pink don’t quite work for the Rottweiler.

Notable famous pet pamperers include Sharon Osbourne who reportedly spends £230,000 a year flying her two dogs next to her in first class. Paris Hilton is another famous dog lover, Tinkerbell her beloved Chihuahua has a wardrobe to rival most humans. While head of the couture brand Chanel, Karl Largerield’s two Siamese cats each have seasonal made to measure wardrobes and a maid each.

When it comes to excess, perhaps the most OTT accessory of them all a 52-carat Diamond Dog Collar a mere snip at £1.5 mil. Studded with more than 1600 hand-set diamonds on 18K white gold attached to a crocodile leather collar. This £1.5 million collar just makes you wonder how much ransom money the owner would be willing to pay if their precious pup were kidnapped… not that I would ever do such a thing???

While most of us don’t have the kind of dosh Sharon does, it seems we mortals are following suit. Pop into your local pet shop and likely you’ll see a wall of fashion accessories. With the pet industry, reportedly worth 7 billion in Britain this year, top fashion designers are jumping on the gravy (bone) train. A study carried out by a consumer research group at the height of the recession found that people would rather scrimp and sacrifice on themselves than their pets own. Is it any wonder with statistics like there these the designer pet industry is booming?

A word of warning to you newbie pet owners who might be persuaded to buy Burberry raincoat for your best friend. One round in the park on a rainy day and your pooches stylish mac will turn from dapper into a muddy, torn, soggy mess – remember they have fur people!